Introduction to YouTube Marketing. YouTube is a video Social Networking site. It is the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet. It has over 1 billion visits to YouTube daily and over 100 million videos watched daily. How YouTube Works. YouTube’s theme is “Broadcast Yourself”. It encourages everyone to make and broadcast videos on everything imaginable. Google’s search indexes all Youtube Videos. They will appear in Google’s search results when you select Video in the search options on Google. YouTube is a great way to get listed in Google’s search results. Google gives YouTube videos priority in their search results. YouTube videos are viewed by anyone with access to the Website. Set up a user account and accordingly it allows you to upload videos, and also lets you customize your viewing with YouTube by subscribing to “channels” and giving feedback ratings on videos. When you set up your own YouTube user account, many of the familiar functions of Social Networking are offered as options. Such as to send a YouTube video link to a friend or contact, commenting on a video, and rating a video. You can also link to a YouTube video from your blog and include it in a post. Using YouTube for Marketing and its Seminar. Videos on YouTube can be short and simple. For your marketing, decide on a goal for your YouTube activity. Some common themes include customer support, educational, product instructions, customer interviews, employee interviews, event videos, and professional produced videos. Content Marketing is also a very essential for the same. YouTube videos need to have tags and descriptions associated with them for search in YouTube. So use your keywords and be sure to include them when you upload your video. Just like any Social Media, create an account. Only posting once (one Video) won’t have a great impact. Creating a series of videos, will result in increased search optimization and followers of your YouTube channel. So, how to compete with the competitors is the main goal and this will be done here itself.