UGC University Courses for Working Professionals

E-Commerce – besmart UK

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conversion-rate-optimization (1)


Conversion rate optimization (CRO) is the art and science of persuading your site visitors to take actions that benefit you, by making a purchase, offering a donation, or committing to some positive future action using a wide variety of techniques, including persuasive copywriting and credibility-based web design, to convert prospects into buyers.

By planning, designing, and optimizing your website to persuade, you can ensure that it will act as a more efficient sales tool.

  • An increase in sales, revenues, and profits
  • The generation of more leads for your sales team
  • Boosting “opt-ins” to build your email list
  • Reduction of customer acquisition costs
  • More page views for advertising
  • Engagement of more users
  • A permanent improvement to conversion rates


Course Evaluation Plan for 100 Credits.

  • Class Room Participation / Team Work / Presentation – 20 Credits.
  • Tests & Assignments – 40 Credits.
  • Online Project Execution – 40 Credits.

Criteria of performance for IDM Certification

  • If >80% of Credits – Certification with Distinction Grades.
  • If 60% – 80% of Credits – Certification with Passing Grades.
  • If <60% of Credits – Participation Certification.

* The grading of the credits will be completely at the discretion of the faculty.

Course Features

  • Students 1 student
  • Max Students1000
  • Duration100 hour
  • Skill levelall
  • LanguageEnglish
  • Re-take courseN/A
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