Social media is used for sites that may provide radically different social actions. For example, Twitter is a social site designed to let people share short messages while Facebook is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

We must understand this as social media feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media also helps in building links that in turn support into SEO efforts. Many people a perform searches at social media sites to find social media content. This does also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

We shall teach you how to understand various platforms.

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• Drive new business to your website.
• Identify clear actions that will improve the performance of your website.
• Use social media marketing effectively.
• Create a simple plan of action to use be active daily on social media to ultimately generate more business.