Workshops for Students

Search Engine Optimization

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We all need to optimise our site for search engines. Google sends 50% of the traffic for free. We could do think only by optimizing SEO is an abbreviation for search engine optimization. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors who come to our website. To obtain a high- ranking placement in the search results page of search engines that include Google, Bing, Yahoo and others which is necessary in today’s world for most of us find many of our answers online.

For this, we need to use terms that people use to find things we are trying to market. We shall teach you how to get a high ranking on all search engines to optimise the website’s visibility in the digital world. This is extremely important to get more people visit the website and increase the popularity of the business.

Search Engine optimization (SEO) is the process of positioning a web site at or near to the top of the major search engine listings for particular keywords. Search engine optimization is focused mostly on Google, Yahoo and Bing as these are currently the three largest search engines. As we mentioned earlier, Google has the largest share of the search market, especially in the UK. ahoo and Bing who are currently joining forces and trail with less than a quarter of the search market between them.

Course Outcome

Our search engine optimization course will cover,] all this along our pay per click and the search engine marketing area.

You will be made to understand the business case attached to SEO and why is an essential long term plan for your business. We will be focussing on on site and off site site optimization, link building and latest social network influence on ranking. Concepts like building our site credibility and relevance will be explained, This will be put in context with writing for the web and usability.

Finally, we will teach you to be aware of the implication of the rising of mobile browsing and how we must capitalise on this.


General internet knowledge


Course Features

  • Students 0 student
  • Max Students93
  • Duration16 hour
  • Skill levelall
  • LanguageEnglish
  • Re-take courseN/A
  • Over 25 lectures and 4 hours of content!
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  • Plan, Deploy, Audit a SEO campaign
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  • Understand On- Site and Off Site SEO issues
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  • Attract the right audience
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