Certification Courses

Search Advertising

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Our Search Advertising Course will showcase the methods of digital success.

Search advertising, also known as paid search advertising, Google advertising, and search engine marketing, is a new marketing technique that leads to success. 

People who search on Google reveal a lot about their whole personality.  This allows you to reach a much more targeted audience than you could with a billboard or a TV spot! There are lots of levers you can pull to make sure your ads only reach people who are likely to buy, which stretches your ad budget.

We shall teach you all that you need to know in this area. We give a certification and conduct it online to enable everyone to learn this emerging technique. We shall teach you how to make search advertising work for you

When done right, search engine advertising is a highly effective way to bring in new business and bring in a lot of customers.

However, it’s important to be meticulous when building and managing your search campaigns. Seemingly small mistakes can cost you money and cut into your ROI.

For instance, it is  important to organize your search ads account in a logical way that allows you to optimize different types of ads and ad sets separately.


Ongoing Optimization

You can’t run an effective search campaign on autopilot. You’ll need to check in regularly and perform routine optimizations for the best results.

By paying attention to these best practices and doing regular work on your account, you can beat out the competition and rise to the top of the search results.

In the digital world, this is an important element so we have included this in our digital marketing course.

Join us to learn how to make good use of search advertising so that you will be found in the digital world.

Course Features

  • Students 1 student
  • Max Students1000
  • Duration10 week
  • Skill levelall
  • LanguageEnglish
  • Re-take courseN/A
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