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Pay Per Click Advertising

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Pay Per Click Advertising:
Other than SEO, we need to learn to use paid search to give a much higher level of control. As when it comes to the searcher’s ability to find your website on the SERPs (Search Engine Results Page).
With paid search, advertisers tell Google which are the search terms they want their ads to show. Google then shows their ads. Then this ads takes their money when someone clicks on their advertisement. This get directed to their website (this is why it called pay per click).
Pay Per Click for Technology:
We need to understand all the technology that this involves. You will learn how to choose the correct keywords and how to track which is more effective.
We will help you in the collection, reporting, and analysis of PPC.
Join us to learn PPC and stay relevant in the digital world.

Course Outcome

  • Drive new business to your website.
  • Identify clear actions that will improve the performance of your website.
  • Create a simple plan of action to use PPC.
  • Use the information to increase your returns on your online digital marketing.

PPC Training FAQs.

Is this course for me?

This course will help you use PPC in an efficient manner.

Why should I care or use this?

Pay Per Click for Business:
If you own a business, chances are your website plays a crucial (primary) role when it comes to revenue. You need to learn all the tools including PPC. This course will teach you this.

How can I find out what keywords the users use in your niche ?

We need to understand SEO and PPC completely and then work to use it well.
PPC is iterative. We need to constantly refine and expand the ad campaigns which will create an environment in which our keyword list is constantly growing and also helping in profit.
Keyword Research must not only include the most popular and frequently searched keywords in your niche but it should also reach to the long tail of search

Course Features

  • Students 100 students
  • Max Students1000
  • Duration10 week
  • Skill levelintermediate
  • LanguageEnglish
  • Re-take courseN/A


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