The trend has been, mobile was winning. It’s now won”
– Eric Schmidt, Google

·         India will have more than 5.5 billion mobile users by the end of 2022.

·         82% of Facebook audience are mobile users.

·         Myntra is now a mobile only shopping destination.

We all know that mobile is transforming digital marketing in a big way – you just can’t afford to ignore it. This means that all of your marketing strategies must be adapted for mobile now or you lose the game. It isn’t as simple as creating a mobile app or website, it’s about how you can leverage this large audience who spend 25% of their media time only on mobile devices.

Now, mobile marketing connects businesses and each of their customers using their mobile devices. This is done at the right time and at the right place with the right message and requires the customer’s explicit permission and/or active interaction.

We need to understand and figure out what our target market wants and offer it, align the target market with desired outcome, choose right tools, launch it and then track it along with making necessary adjustments.

To introduce you to the phenomenon that mobile marketing has become, we bring to you workshops on Mobile Marketing

Course Outcome

·         Get you up to date on everything you need to know about mobile marketing to integrate mobile into your marketing strategy.

·         Get you up to date on everything you need to know about mobile marketing to integrate mobile into your marketing strategy.

·         Discover new opportunities that mobile is creating and the key mobile marketing tools that are available to you

·         Understand what are leading brands doing in this area

·         Future and trends in mobile marketing

Prerequisite

There is no Prerequisite for this program