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IDM has a course tailor made for the individual who is intrigued by the art of Digital Entrepreneurship.

At IDM we help students understand the ideas of entrepreneurship and implement it on a digital business model by leveraging innovative software to streamline operations, marketing, and account management. With the right tools and guidance provided by a panel of expert coaches at IDM, it would help students to expand there thinking horizon and explore the vast space of new ideas converting those new ideas to a sustainable and booming business model.

Digital marketing

Marketing a business becomes confusing on many occasions when we look out to find the best way to build a brand for us. Therefore, it is important that we understand the digital domain and its pattern.

We live in a DIGITAL world and the very nature of this world is moving all the time.  Changes and upgradation form the basic properties of this world. It has become a part of our survival mechanism that we stay updated with the digital world.

Here, the burden of bringing customers to your business and building roads to your brand can be challenging if we do not know anything about it. After working with hundreds and thousands of business owners in our various training programs, we know how to give guidance. For, we found that over 91% business owners find it very difficult to generate regular leads for their business and are hence struggling to grow or in most cases even sustain their business.

Grow your business

It really costs nothing; so this is worth exploring advertising on all social media. The word does spread rapidly; more rapidly than you can imagine.

Business owners with a physical store need to reach out to a bigger audience online. Social media has not happened overnight. It is not new. Since the beginning of business, people have always gathered to talk about business, life and community events. Social media is about doing that online. Establishing a presence on the Internet even if you have one had a physical store, is critical. We need to create an interactive, responsive website and we need to build it informative yet informal profiles on social networking sites like Facebook or Twitter. Being active on social media sites will not only increase brand awareness, it will surely also boost your company’s rank on search engines, and prove that you’re a business that is in tuned into the current times.

They have great ways for you to target those in your local market to people who will most likely buy from you or use the services you offer.

We call it the quick way to market because all you’re doing is spending money so people can see you faster than later. For this, we need to be all over the internet. We shall teach all this to you.

Facebook It! 

Facebook too can be a great asset Friends can be our greatest free marketing tools so enlist their help.  Here, we could use the NOTES application to create a special, limited-time “friends and family” promotion (i.e.: enter “facebook09” at checkout to receive 10% off), tag all your friends and ask them to pass along your exclusive offer to their own friends. A great offer goes a long way quickly online…especially through our favorite social networking sites! You can even use some Facebook ads to promote yourself.

For instance, if the customer base of the business is mostly men between18-34 who live in a specific town, you can use Facebook ads to target them and double down on your best customer demographic.

One can also try to expand your audience by advertising based on interests, job titles, and other personal information.

Build an identity online

Essentially, we should understand that we need to build an identity online in the digital world. This is no longer an option but a necessity for all of us.

On a social web we are defined by content. This is the bottom line.

The image one shares on Instagram, the video on Facebook or the in-depth post that displays thought leadership are all about completing the online marketing for start-ups. It is essentially a jigsaw puzzle. One piece at a time – our image, our influence and essentially, our online identity emerges. The more excited we are about the potential of content, the more effective it will be.

Every piece of content leaves a perception, a trail and becomes our virtual identity.

The power of online content is such that once we release it and let it free, it moves about the web and into dimensions of cyberspace. After this, it is crawled and indexed by search engines and is shared on social networks and then emerges on search results.

Many people are daunted by creating online. The fear of being judged and criticism fear holds many people back. We must know that unless we are open, we shall never grow.

Perhaps the first video, media and even writing may not be perfect. Still, they will evolve. After all, even diamonds start out a little rough.

Google it

We must optimise our site for search engines. Google is so popular that it has even become a verb. Google sends 50% of the traffic for free. We could do think only by optimizing SEO is an abbreviation for search engine optimization. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors who come to our website. To obtain a high- ranking placement in the search results page of search engines that include Google, Bing, Yahoo and others which is necessary in today’s world for most of us find many of our answers online.

For this, we need to use terms that people use to find things we are trying to market. We shall teach you how to get a high ranking on all search engines to optimise the website’s visibility in the digital world.

This is extremely important to get more people visit the website and increase the popularity of the business.


We shall teach you all this and much more.

Begin now

Join us to get guided to enter the digital world today


Course Features

  • Students 0 student
  • Max Students1
  • Duration10 week
  • Skill levelall
  • LanguageEnglish
  • Re-take courseN/A
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