What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It’s not a new concept, but the tools have changed dramatically in the last 10 years. At IDM we walk you through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You’ll learn to define a strategy that’s right for your company, choose the proper platform and tools, understand how to build a successful content marketing team.

Basic Knowledge of Content Marketing, IT & Digital Marketing