Workshop st

Search Engine Marketing

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₹12,000.00
Search Engine Optimization

Search engine marketing (SEM) is internet-based marketing associated with the researching, submitting and positioning of one’s website to get maximum visibility. This increases one’s share of paid and/or non-paid traffic referrals from search engines.

SEM involves things such as search engine optimization), research on keywords, competitive analysis, paid listings and other search engine services. This is bound to increase search traffic to your site.\

Many people confuse SEO with SEM. This is  a mistake. SEO is a subset of SEM.  If we want to conduct business on the internet, we need to be visible in both organic and advertised links, which means we need both SEO and SEM.

Course Outcome

·         Increase in sales, revenues, and profits

·         Generating leads for your sales team

·         Boosting “opt-ins” to build your email list

·         Reduction of customer acquisition costs

·         More page views for advertising

·         Engagement of more users

·         Improvement to conversion rates

Pre-requisite

Only for professionals who have min 1 year of execution of projects in the area of digital marketing

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Course Features

  • Students 0 student
  • Max Students1000
  • Duration50 hour
  • Skill levelall
  • LanguageEnglish
  • Re-take courseN/A
  • Google Adwords
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  • Search Advanced
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  • Display Advanced
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  • Shopping
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  • Video Advertising
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  • Bing Ads Introduction
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  • Bing Ads Features
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  • Bing Ads Campaign optimization
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  • Bing Ads Editor
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  • Budgeting and billing
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  • Facebook Ads
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  • YouTube Ads
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Instructor

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