Now, digital marketing is taught as a course in MBA programs. There are multiple certification programs, several tutorials available for self-starters, and people wish to be more informed about it as an advertising option, and as a lead generation channel.
Google AdWords is the primary leader here. In brief, Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.
When someone searches on Google using a particular word, for instance ‘travel packages’, Google would throw a list of searches for us. But if we look closely, you will notice that the top and the bottom results are generally ads.
It is necessary that we learn how to do it well so that we can be leaders in this area.
Join us and learn the nuances so that you are not left behind in the digital world of today.
Conversion rate optimization (CRO) is the art and science of persuading your site visitors to take actions that benefit you, by making a purchase, offering a donation, or committing to some positive future action using a wide variety of techniques, including persuasive copywriting and credibility-based web design, to convert prospects into buyers.
By planning, designing, and optimizing your website to persuade, you can ensure that it will act as a more efficient sales tool.
- An increase in sales, revenues, and profits
- The generation of more leads for your sales team
- Boosting “opt-ins” to build your email list
- Reduction of customer acquisition costs
- More page views for advertising
- Engagement of more users
- A permanent improvement to conversion rates
- logo and USP/slogan
- Intuitive navigation
- Contact information form
- The use of personas
- Persuasive, benefit-oriented copy and headlines (reflect keywords in PPC ads)
- response times for browsers and queries
- primary and secondary calls to action
- engagement devices
- product or service images—Videos
- Testimonials, credibility builders (e-seals), and risk reversers (100% guarantee)
Google Adwords Training FAQs.
What Skills Do I Need To Posses To Learn Google Adwords Campaigns Perfectly And Shine As A A PPC Expert?
- Students 0 student
- Max Students98
- Duration30 hour
- Skill levelintermediate
- Re-take courseN/A
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