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Digital Marketing and Advertising Technology

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Marketing has always been a prime need of all businesses all over the world. When the world has changed and become digital, the marketing strategy also needs to change. In the digital world, with everything turning online, companies are going online to market their businesses. To meet the challenges of digital marketing, all brands need to keep up with the latest trends.

Successfully reaching one’s target audience is no longer limited to  putting out TV and print ads. It is much more than this. The internet is the new advertising medium. Further, social media is the new arena of digital marketers. To remain modern and current, everyone, especially those in business need to work on an online presence to make oneself understood by all.

To keep up with the ever-changing scene, digital marketing experts need to stay in step with the evolving technical trends. Social media marketing companies work tirelessly to research consumers and what makes them engage with brands. We shall train you to find the best online solutions that will cater to the clients’ end-users’ queries in the easiest and most cost-efficient way possible whether it is developing new technology or adapting to trends.

The good thing about the digital world is that the audience is global. At the same time,  capturing attention is not at all easy. This needs to be addressed through making content customer friendly and attractive. For this, we need to understand all aspects of the digital world. All the tools and social media platforms need to be completely understood and tackled effectively.

Through our course, we shall help you understand the digital landscape and effectively use the appropriate tools.

Join the course to remain updated and effective in the digital world so that you are not left behind.

Course Outcome

  • Drive new business to your website.
  • Identify clear actions that will improve the performance of your website.
  • Use different areas of Google Analytics to generate statistics about what happens daily on your site.
  • Create a simple plan of action to use Google Analytics daily to ultimately generate more business.
  • Use information to increase your returns on your online digital marketing.

Google Analytics Training FAQs.

Is this course for me?

This course will help you become a savvier report user by improving your understanding of where your data comes from and why it appears the way it does in your reports.

Why should I care or use this?

If you own a business, chances are your website plays a crucial (maybe primary) role when it comes to revenue. Most consumers may never even meet a customer service or sales rep, so your site is the only thing guiding your user to a purchase.

Is Google Analytics the best tool for me?

Google Analytics is robust and gets better and better as they continue to develop new tracking functionality. It gives insight that other tools do not share and is a great solution for most.

Does it track automatically?

No. There’s a lot of metrics available ‘right-out-of-the-box’ once you implement a Google Analytics tracking code.

I want you to implement Google Analytics, how do I begin?

Get in touch with us and we can help determine how best to implement Google Analytics into your website.

How can I find out how people discover my website and keep them coming back?

Google Analytics’ Keywords report shows you which search engine keyword search terms deliver traffic to your site, and just how effective your search engine marketing (SEM) efforts are.

Course Features

  • Students 0 student
  • Max Students1000
  • Duration10 week
  • Skill levelintermediate
  • LanguageEnglish
  • Re-take courseN/A



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