Digital Advertising

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Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you’ll use most in your day-to-day analytics workflow.

Course Outcome

Drive new business to your website.
Identify clear actions that will improve the performance of your website.
Use different areas of Google Analytics to generate statistics about what happens daily on your site.
Create a simple plan of action to use Google Analytics daily to ultimately generate more business.
Use information to increase your returns on your online digital marketing.

Google Analytics Training FAQs.

Is this course for me?

This course will help you become a savvier report user by improving your understanding of where your data comes from and why it appears the way it does in your reports.

Why should I care or use this?

If you own a business, chances are your website plays a crucial (maybe primary) role when it comes to revenue. Most consumers may never even meet a customer service or sales rep, so your site is the only thing guiding your user to a purchase.

Is Google Analytics the best tool for me?

Google Analytics is robust and gets better and better as they continue to develop new tracking functionality. It gives insight that other tools do not share and is a great solution for most.

Does it track automatically?

No. There’s a lot of metrics available ‘right-out-of-the-box’ once you implement a Google Analytics tracking code.

I want you to implement Google Analytics, how do I begin?

Get in touch with us and we can help determine how best to implement Google Analytics into your website.

How can I find out how people discover my website and keep them coming back?

Google Analytics’ Keywords report shows you which search engine keyword search terms deliver traffic to your site, and just how effective your search engine marketing (SEM) efforts are.