Search Engine Optimization

Search Engine Optimization

The process of getting traffic from the free, organic, editorial or natural listings on search engines. This program will help you to get the maximum outcome ensuring the cost effectiveness of your digital marketing plans.

Social Media Marketing

  • High Ranking of your website visibility and long-term higher rankings on major search engines.
  • Cost-effective Customer Acquisition.
  • Focus on Web Standards / Accessibility.
  • Increased the targeted visitors to your website, increase ROI for the company.
  • SEO will help in providing the brand identity on the search engines.

  • A. Keyword Research
  • B. Competitive Analysis
  • C. SEO Copywriting
  • D. Creation of Meta Information
  • E. Site Map Creation
  • F. Link Popularity Building , Link wheel & spirals
  • G. Web Site Load Time and HTML Validation
  • H. Search Engine and Directory Submissions
  • I. Compatibility and Resolution Checking
  • J. Site Map Creation
  • K. Article Postings
  • L. Social Media Marketing
  • M. Press News-wire Release
  • N. Monthly Rank Monitoring And Reports
  • O. Google algorithm updates

Course Duration : 30 hrs

Course Fees : Rs. 12,000/-

Available Batches : Full Time, Part Time, Weekend


Course Evaluation Plan for 100 Credits.

  • Class Room Participation / Team Work / Presentation - 20 Credits.
  • Tests & Assignments - 40 Credits.
  • Online Project Execution - 40 Credits.
Criteria of performance for IDM Certification
  • If >80% of Credits - Certification with Distinction Grades.
  • If 60% - 80% of Credits - Certification with Passing Grades.
  • If <60% of Credits - Participation Certification.
* The grading of the credits will be completely at the discretion of the faculty.

For program fees and other required details please contact us or send us an enquiry below.

Basic Knowledge of Internet, social media operations,

  • Students: (BE (IT/CS), Bsc/MSc (IT/CS), BCA/MCA, BBA/BBM, MBA (Mktg/Systems).
  • Professionals who are looking to enter SEO Industry or looking to upgrade their SEO Skills or IT professionals.
  • People who intend to hire Digital marketing Employees, Freelancers, Consultants or Companies?
Individuals and organizations for solutions to market their products/services.

Institute of Digital Marketing

Any Queries, Mail Us

Our Trainers

  • Yash Doshi
    Mr. Yash Doshi

    Digital Marketing Manger at Cibil Mumbai

  • Manish Bagul
    Mr. Manish Bagul

    Founder at Creataaz Infomedia

  • Mr. Kunal Shah
    Mr. Kunal Shah

    Founder at Ultra Violet Digital Solutions
    Pvt. Ltd.