Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
Option 1: 40 hours of study & practice (Full Time)
Option 2: 40 hours of study & practice (Part Time)
Option 3: 40 hours of study & practice (Weekend)
Only for professionals who have min 1 year of execution of projects in the area of Digital Marketing