Google Adwords

Google Adwords

Conversion rate optimization (CRO) is the art and science of persuading your site visitors to take actions that benefit you, by making a purchase, offering a donation, or committing to some positive future action using a wide variety of techniques, including persuasive copywriting and credibility-based web design, to convert prospects into buyers.

By planning, designing, and optimizing your website to persuade, you can ensure that it will act as a more efficient sales tool.


  • An increase in sales, revenues, and profits
  • The generation of more leads for your sales team
  • Boosting “opt-ins” to build your email list
  • Reduction of customer acquisition costs
  • More page views for advertising
  • Engagement of more users
  • A permanent improvement to conversion rates

  • Design
  • logo and USP/slogan
  • Intuitive navigation
  • Contact information form
  • Chat
  • The use of personas
  • Persuasive, benefit-oriented copy and headlines (reflect keywords in PPC ads)
  • response times for browsers and queries
  • primary and secondary calls to action
  • engagement devices
  • product or service images—Videos
  • Testimonials, credibility builders (e-seals), and risk reversers (100% guarantee)
  • presentation
  • Privacy policy

1 Months Full Time (Approx. 100 Hrs.)

2 Months Part Time (Evening / Weekend)


Course Evaluation Plan for 100 Credits.

  • Class Room Participation / Team Work / Presentation - 20 Credits.
  • Tests & Assignments - 40 Credits.
  • Online Project Execution - 40 Credits.
Criteria of performance for IDM Certification
  • If >80% of Credits - Certification with Distinction Grades.
  • If 60% - 80% of Credits - Certification with Passing Grades.
  • If <60% of Credits - Participation Certification.
* The grading of the credits will be completely at the discretion of the faculty.

Only for professionals who have min 1 year of execution of projects in the area of Digital Marketing

Google Adwords Training FAQs.

The Google adwords training program takes you through simulated tests and conditions so as to equip you with the right approach and practise for running a successful adwords campaign.
The trainers at PROIDEATORS are Google certified professionals with an avg industry experience of over 8 years. The exposure that you get during this course is not only theoretical but also based on their learning throughout the career.
You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of Google Adwords course you should have a decent command over language, a vigilant eye to notice what competitors and the industry practices are, a thoughtful mind to be innovative and effective with Ad copies, Landing Pages.
One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at PROIDEATORS will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. We have had media agencies and organisations from Mumbai and Pune eyeing our students. PROIDEATORS Placements.
While being a part of the program at PROIDEATORS you would have to create a business website on which you get to spend money ( you pay rs 500 and get rs 2000 additional ) for hands-on learning.Real time access to live data helps you understand optimization metrics.
We have successfully trained over 1000 students with more than 500 Google Adwords certified students. The quality of our trainers reflect in the quality of our students.
Our trainers are just ca phone call away to help you if you ever get stuck with your Google Adwords campaigns.
Institute of Digital Marketing

Any Queries, Mail Us

Our Trainers

  • Yash Doshi
    Mr. Yash Doshi

    Digital Marketing Manger at Cibil Mumbai

  • Manish Bagul
    Mr. Manish Bagul

    Founder at Creataaz Infomedia

  • Mr. Kunal Shah
    Mr. Kunal Shah

    Founder at Ultra Violet Digital Solutions
    Pvt. Ltd.